Terug naar overzicht HANSA zieht eine positive Bilanz: Ob Journalisten, Fachhändler oder interessierte Endverbraucher – viele Messebesucher ließen sich über die Neuheiten aus dem Hause HANSA informieren
HANSA zieht eine positive Bilanz: Ob Journalisten, Fachhändler oder interessierte Endverbraucher – viele Messebesucher ließen sich über die Neuheiten aus dem Hause HANSA informieren
26.03.2013

HANSA looks back at a successful ISH

The fittings manufacturer once again demonstrated its innovative strength under the trade fair motto of “Design. Pleasure. Conscience”.

 

The new designer fitting HANSALOFT, the new X/O design philosophy, the new ranges in the care sector, and a new range of kitchen fittings: HANSA presented its products and services with a firework display of innovations at this year’s ISH, the world’s leading fair for plumbing, heating and air-conditioning, which took place in Frankfurt from 12-16 March. “The ISH was a tremendous success for us,” concluded CEO Christopher Marshall. “Our customers were extremely interested in our new products and brand themes, and this confirmed the success of our strategic alignment. We also received a great deal of positive feedback on our trade fair appearance.”

Excellent international response 

"Our expectations with regard to our focus markets and the DACH regions were completely fulfilled,” said CSO Joachim Stücke. “As well as our customers from the domestic market and our European marketing partners, we also welcomed countless international customers on our stand,” added Sabine Schaich, Head of Export Sales.

Brand values Design, Pleasure, Conscience 

And once again this year, HANSA attended the world’s leading trade fair for the sanitary industry with a completely new trade fair concept. The quality manufacturer designed its appearance under the motto of Design, Pleasure and Conscience. The brand value “Design” stands for the high aesthetic value that is seen in all its series, and the many and varied planning options offered by HANSA products. “Pleasure” emphasises the fact that lots of HANSA innovations provide the maximum safety for the enjoyment of water, our most precious resource. The term “Conscience” describes sustainability and social responsibility as elementary parts of HANSA’s corporate philosophy.

ISH – the trade fair of superlatives 

The ISH is the world’s leading trade fair for bathroom design, heating and air-conditioning, and renewable energies. The trade fair takes place every two years in Frankfurt am Main. In 2013, more than 2300 exhibitors from 57 countries appeared on the 250,000 m² of the trade fair site. Over the five days of the event, some 190,000 visitors came to see the innovations available from the world’s leading manufacturers.